LEELOO MEDIA RELEASE – 19TH NOVEMBER 2007

BRAND-SPANKING-NEW ONLINE BOUTIQUE LAUNCHES WITH EMERGING AUSTRALIAN DESIGNERS!

Launching November 19 is Leeloo [www.leeloo.com.au], Australia's newest online store. Dedicated to sourcing up-and-coming Australian designers and artists, www.leeloo.com.au aims to provide cute hand-made goodies from a bevvy of talent, and will stock fashion items, T-shirts, jewellery, hair accessories, homewares and art - all one-off release through Leeloo or exclusive limited-edition. Founded by Angela D’Alton, Leeloo was created while working as a fashion blogger. Reviewing numerous retail websites, she found a gap in cutting-edge, fresh-out-of-college designs available to customers who can’t necessarily get to the funky inner-city markets such as Bondi or Paddington. D'Alton's strong IT knowledge from past employment, a life-long customer service background and passion for all things stylish seemed a perfect combination, so she decided to kick-start her own business (named and branded after her super-cute mutt) to fill this need in the market. With a desire to foster young talent, D'Alton found other sites performing similar activities seemed to be selling goods only on consignment, whereas she hopes to provide a more stable launching platform to the artists by purchasing wholesale.

Says D'Alton: "This means artists can concentrate on doing what they do best - creating - while Leeloo will be focused on advertising, market creation and a solid online presence for the labels involved." Australian design labels available from Leeloo include Hope Street Market stars Fine Cloth, Heartbreaker and Miss Abigail, as well as Australian design community favourites My Charlie Girl, Alyoisius Spyker, Suga’n’Spice, Much Love, Quiff Designs, Erin Jane, Cat Davison and more. Overjoyed by the buzz, D'Alton looks forward to creating a nurturing team environment for designers while providing a fun and enjoyable experience for customers who wish to buy hand-made treasures. Leeloo will also feature newsletters, blogs and forums so customers and subscribers will never again miss that must-have fashion item.

D'Alton is available for interview.

For more information and hi-res photos, please contact:
Angela D’Alton PO Box 487 LINDFIELD NSW 2070 angela@leeloo.com.au www.leeloo.com.au